For Immediate Release
October 27, 2019
Contact: Amy Hane, Long Term Liaisons
Phone: 803-215-1019

Making a Business of Caring:
Women Entrepreneurs in the Aging Life Care Profession

Central Savannah River Area – As a national association comprised mostly of women, the Aging Life Care Association® (ALCA) recently took a closer look at the entrepreneurial spirit fueling the Aging Life Care™ profession. A recent poll of ALCA female members reveals that 84% are small business owners.  And of those women that do not own their own business, half work for a woman-owned small business.

And their business? Providing guidance and care management for older adults and others facing ongoing health challenges. These women entrepreneurs have made a business of helping and caring for others.

“Supporting caregivers, who often are women themselves, by educating them about resources in the community, connecting them and their aging loved one to those resources, and advocating for the caregivers and aging person, helps the caregiver regain their daily life routine,” says Amy Hane, LMSW, C-ASWCM, an Advanced Professional member of ALCA, and owner of Long Term Liaisons – a local Aging Life Care Management practice.

Most of the women surveyed did not begin their Aging Life Care career with the end goal of owning a business, but rather came to entrepreneurship out of the drive to offer more for their aging or disabled clients.

“I was working in the field of healthcare as a Social Worker and realized that many of my patients and their caregivers needed more in-depth and ongoing services to ensure that the work we started was actually finished and that the elderly person eventually found themselves connected to the resources I had identified and recommended,” shares Hane. “I recognized that there was a need for private Care Management services and a market to support people hiring me to provide those services”.

The business has grown significantly since its inception in 2011 and all her staff happen to be women. Many of them are part-time employees and work a very flexible schedule which allows them time to be with their children or grandchildren. Hane hired Lori Beth Charlton, LMSW, C-ASWCM and an Advanced Professional member of ALCA, in 2017 as a full-time employee, but allows her to work a fluid schedule based upon her choosing and commitments to her family, which always comes first. Hane notes that Charlton has been a priceless asset to the organization. “She is significantly younger than I am but has an insight into and understanding of human nature and the needs of our clients that is unmatched in any other social worker I currently know,” notes Hane.  Hane and Charlton have entered into an Agreement to allow Charlton to buy the business in the future as they work together now to continue to foster its growth and provide countless hours of exceptional Aging Life Care Management support to those in the Central Savannah River Area.

When asked her views on women business owners, Charlton states, “It is an honor and privilege to work with Amy Hane and our Long Term Liaisons team to provide exceptional Care Management to our clients and their families.  The opportunity to work for and learn from such a knowledgeable, supportive, and empowering female entrepreneur is incredible and I am very blessed to have it. I look forward to continuing to work with Amy to move Long Term Liaisons forward as the more we grow, the more people we can help.”

While 50% of the women entrepreneurs of ALCA have been in business for more than ten years, a new generation of small business owners is on the rise with 20% of members in their first three years of business.

“It’s an exciting time for our profession – not only for the women business owners but for all of our members with an entrepreneurial spirit,” says Taney Hamill, ALCA’s Chief Executive Officer. “The ‘silver tsunami’ is here and our professionals are at the ready with the highest standards of care management. As an association, we equip members with business skills and a unique network of mentorship and knowledge base that cannot be found anywhere else.”

About the Aging Life Care Association® (ALCA): ALCA was formed in 1985 to advance dignified care for older adults and their families in the United States. Aging Life Care Professionals® have extensive training and experience working with older adults, people with disabilities, and families who need assistance with caregiving issues. They assist families in the search for a suitable nursing home placement or extended care if the need occurs. The practice of Aging Life Care™ and the role of care providers have captured a national spotlight, as generations of Baby Boomers age in the United States and abroad. For more information or to access a nationwide directory of Aging Life Care Professionals, please visit aginglifecare.org.